50 Shades of Greenwashing – Let's Talk Dirty
- hinetta
- Feb 27, 2024
- 1 min read

Whisper sweet nothings in my ear, but let’s keep it clean.
While I love hearing about your passion for the environment and your particularly impressive investments in sustainable projects, I don’t want to discover that behind the green facade, you are still heavily invested in your dirty and environmentally and socially damaging practices.
Sadly, there continues to be an alarming rise in false or misleading claims of sustainability, commonly known as greenwashing. The recent European Banking Authority progress report on greenwashing confirms this troubling upward trend. Greenwashing not only undermines market integrity and the credibility of sustainable investing but also erodes consumer trust and harms the environment and society. If that’s not enough to make you sit up and listen, this deceptive practice also imposes new risks and potentially large liabilities for financial firms.



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