A robo-call for greenwashing vigilance

Knock Knock!

Who’s there?  

It’s an AI bot, here to inform you that the EU regulator is on their way to tell you that you have ten days to substantiate your eco claims or else face penalties that could turn Kermit from green to blue.  

But I’m based outside of the EU. 

Oh, what’s that then? 

An EU Customer...oh Compost! Well, isn't this awkward. Did my so-called "environmentally friendly" product just prune my turnover by 4%?  

……..KNOCK KNOCK 

In the current climate of environmental awareness and corporate sustainability, companies worldwide are amplifying their commitments to adopting green practices. Simultaneously, regulators, environmental NGOs, citizens, and activists across the globe are on a mission to crush the pervasive practice of greenwashing. Their key ally in this battle? Artificial Intelligence (AI).

Read more here.