The name's Consumer Duty, ethical Consumer Duty - Shaken and not stirred (yet)

In today's world, ethical consumerism is a significant driving force in purchasing decisions, with consumers making more conscious decisions that factor in sustainability, fair trade, animal welfare, and other socially responsible practices. Consumers want to make a positive impact; they want change for the better, and the most impactful way to achieve that is through their purchasing power and consideration of long-term financial outlook.

No one can escape ethical consumerism; more of us than ever are being driven by a growing awareness of global issues such as climate change, labour exploitation, and inequality.

According to the 2020 FCA's Financial Lives survey, 80% of respondents desired their money to ‘do some good', while also providing a financial return. 71% wanted to ‘invest in a way that is protecting the environment' while an equal percentage would not put their money into ‘investments which are unethical'. Even during a cost-of-living crisis, another survey found that 41% of consumers remained willing to pay more for sustainable products and services.

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